Get Featured in the Publications Your Clients Read
Forbes. Rolling Stone. Variety. USA Today. We secure earned editorial placements in major publications that build the kind of credibility advertising cannot buy.
Discuss Your PR StrategyThe Problem
Paid advertising tells people you exist. Editorial coverage tells them you matter.
Every firm in your market can buy Google Ads. Every firm can sponsor a podcast or a local event. Advertising creates visibility, but it does not create authority. When a potential client sees your name in Forbes or reads about your work in a national publication, that carries a weight no advertisement can replicate.
Editorial PR also solves a search problem. When someone Googles your name, what do they find? If the results are limited to your website and a handful of directory listings, you look like every other firm. If the results include features in major publications, you look like the authority you are.
The backlinks from these publications also carry significant SEO value. A single link from a high-authority news site can improve your domain authority more than months of traditional link-building campaigns. Editorial PR is both a brand play and an SEO play.
Our Approach
Angles that editors want. Stories that readers trust.
Story Discovery
We interview you, study your firm, and identify the angles that resonate with national editors. Notable case outcomes, unique expertise, industry commentary, and personal narratives all become raw material for pitches.
Media Targeting
We match your stories to the right publications and the right journalists. Blanket pitches do not work. We build targeted outreach lists based on what each editor has published and what they are likely to cover next.
Pitch and Placement
We craft and send personalized pitches, handle all follow-up communications, coordinate interviews, and provide talking points. When a placement is confirmed, we guide you through the editorial process to ensure the best possible outcome.
Amplification
Once a piece publishes, we maximize its impact. Social distribution, website integration, email campaigns, and search optimization ensure your placement reaches the widest possible audience and delivers lasting SEO value.
What You Get
Placements that compound in value.
Story angle development based on your expertise, cases, and positioning
Targeted outreach to editors and journalists at major national publications
Interview preparation and talking points for each placement opportunity
Post-publication amplification across social, email, and website channels
High-authority backlinks from publications with domain ratings above 80
Monthly reporting on pitches sent, responses received, and placements secured
"We secured seven major editorial placements for a client in their first year of engagement. Publications included Forbes, Rolling Stone, Variety, and USA Today. The backlink value alone moved their domain authority from 28 to 52, and they began ranking for competitive terms they had never appeared for previously."
Personal Injury and Entertainment Attorney, West Coast
FAQ
Common questions about editorial PR
We have secured placements in Forbes, Rolling Stone, Variety, Maxim, USA Today, Time, and the Wall Street Journal, among others. The specific publications we target depend on your industry, your story, and your goals.
Editorial placements are earned, not purchased. A journalist or editor decides your story is worth telling. This carries far more credibility than a paid advertisement or sponsored post. Readers trust editorial content, and search engines weight links from major publications heavily.
The first placement typically comes within 4 to 8 weeks of starting the engagement. Some stories move faster depending on news cycles and editorial calendars. We work on multiple angles simultaneously to maximize the number of placements over time.
Publications want stories that inform, inspire, or challenge their readers. We craft angles around your expertise, notable cases (with appropriate discretion), industry insights, community involvement, and thought leadership positions that editors find compelling.
Significantly. Backlinks from major publications carry enormous authority in Google's ranking algorithm. A single link from Forbes or USA Today can move your site's domain authority more than months of traditional link building. These placements also improve brand search results and establish trust signals.
Related Services
Editorial PR amplifies these services
Ready for national press coverage?
Let us evaluate your story and identify the publications where your expertise will resonate. The first conversation is always free.
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